Michael Fertik has a day job in Silicon Valley. Everything was going along smoothly until the day his wife gave birth to their first child, a son, in 2011 … Michael was smitten with his son’s enormous, round cheeks. Watching the boy navigate the world, … observing the baby’s capacity for an imperious eye and flashes of temper when things didn’t go his way, Michael soon realized that the child could well be the leader of a secret baby underworld gang in search of control over the key commodities of infant life. So he started calling his son Squeezy the Cheeks and made up stories about his gang. Baby Noir was born. When Michael shared some of the Baby Noir stories with friends, they confessed that their kids were noirish infant desperadoes, too, recklessly and relentlessly intriguing and bruising their way toward dominance over the household trade in baby formula, milk bottles, blankets, and more … Pretty much every parent has a child who is a baby gangster, Michael has realized, with squeezable cheeks or noses or feet, and always on a desperate and determined mission for the milk.
Michael Fertik founded Reputation.com with the belief that people and businesses have the right to control and protect their online reputation and privacy. Credited with pioneering the field of online reputation management (ORM), Fertik is lauded as the world’s leading cyberthinker in digital privacy and reputation.
— TechAmerica’s Entrepreneur of the Year (2012)inventor on multiple US patents— commentator with guest columns in Harvard Business Review, Reuters, Newsweek, and Inc.— co-author of the bestselling book “Wild West 2.0”— Novelist, author of children’s books— founder of his first Internet company while at Harvard
Michael Fertik’s contemporary new adult novel, The Next Boston Band, rocks, literally.Mekhi is a gifted independent musical promoter based in Boston … an amazing, resilient and driven character whose mind keeps ticking off to-do lists while he navigates his increasingly complicated and painful world. The descriptions of the musical performances are outstanding — the excitement, energy and electricity of the competition sparks and crackles off the page, and you can almost hear the music being played. I loved having the opportunity to see all this through the lens of the promoter who’s rarely in the limelight but seems to be calculating options and orchestrating the action non-stop. The Next Boston Band is beautifully written and a joy to read.