WebbKranto produced a fantastic, high-quality, professional video of Kranto Kolection’s global debut at African Fashion Week in Washington, D.C. See live models showing off Claire’s garments on the runway here.
Orders have been pouring in, and Claire’s sewing all the garments herself, but this college senior is contracting with a sewing company in Ghana to help her keep up with demand. Age 21, she got through a four-year program in three years at Iowa State University.
The African Magazine By Ed Arthur
Claire Kean, an apparel, merchandising and design major at Iowa State University, has recently gained publicity in the fashion world after garments from her clothing line, “Kranto Kolection,” a company that designs traditional West African garments, were displayed at an African fashion show in Texas. Now that the African Fashion Week is set to transpire in Washington, D.C. on March 21st, Kean’s clothing line is set to draw more attention on the runway.
African Fashion Week will mainly showcase flamboyant garments intended for African women between ages 18 to 35. Kranto Kolection will be a good fit for the event: “They still want to represent the culture through the fabric I’m using, but also still be stylish according to what’s stylish in the U.S. right now,” Kean said.
Kranto Kolection uses wax print, fabric that retains high amounts of dye, to render garments as colorful as possible. Kean discovered wax prints during an internship in Ghana and was captivated with the fabric’s colorful properties.
Claire also was impressed by the hard-working women who labored over steamy vats of boiling dye and melted wax in the hot sun, stirring heavy, wet fabric, often with a baby at their hips.
Kranto Kolection’s design was influenced by the tastes of West African women interviewed by Kean during her internship in Ghana. Kean discovered that feminine clothing in West Africa strives for a “really feminine look” that emphasizes the hourglass figure and has since tailored her designs to fit such look.
As she interns for clothing giant Abercrombie and Fitch this summer, she will also devote part of her time and energy to diversify her clothing line’s target market: “We want to eventually start making menswear and children’s,” she said, adding, “it’s unique and there is a demand for it.” Kranto Kolection will soon launch a website to reach markets across the globe.
All garments fully lined /1″ seam allowances
Claire has a little apprentice
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